Post by ester22 on Mar 27, 2024 6:58:42 GMT
By the time the platform has become popular and everyone has migrated to it, it has become a lot more difficult to find one’s audience. This is “a repeating pattern”, Mark explains. Mark Shaefer and the Content Shock Mark Schaefer coined the content-shock phrase, a very useful concept in this age of GenAI — Photo by Mark Shaefer What of Generative AI? Thus, “how does generative AI impact content creation?” Things, as usual, aren’t black or white. On the one hand, “There’s a wonderful benefit of this. It unleashes creativity and productivity in wonderful new ways.”
On the flip side, it floods, and will increasingly Australia Email List flood the market with content. Let’s start with the positive side, increased creativity, and productivity. Mark comes up with an anecdote about that: “I have a friend who is, by her own admission, a terrible writer. Enters ChatGPT. She says, ‘Now, I can blog every day. I might even be able to write a book.’ That’s wonderful! ChatGPT to writing is like a calculator to math. It makes everyone a competent writer, that’s wonderful.” On the other hand, flooding the market with a lot of new content may not be such a good idea. “It makes the whole content shock problem a lot more severe,” Mark added.
There are a lot of unethical (black hat) things going on. The system can’t survive in the long term.” Taken at face value, all this doesn’t bode well for content marketing. Yet, there is another way of looking at it and Mark remains, overall, rather optimistic. I think he is right. A large system like the Internet will almost always purge itself automatically. If the content is poor, users will leave eventually and that will force platforms and search engines to clean up their act. GenAI and the content shock: not so serious Indeed, Mark thinks that things will improve over time.
On the flip side, it floods, and will increasingly Australia Email List flood the market with content. Let’s start with the positive side, increased creativity, and productivity. Mark comes up with an anecdote about that: “I have a friend who is, by her own admission, a terrible writer. Enters ChatGPT. She says, ‘Now, I can blog every day. I might even be able to write a book.’ That’s wonderful! ChatGPT to writing is like a calculator to math. It makes everyone a competent writer, that’s wonderful.” On the other hand, flooding the market with a lot of new content may not be such a good idea. “It makes the whole content shock problem a lot more severe,” Mark added.
There are a lot of unethical (black hat) things going on. The system can’t survive in the long term.” Taken at face value, all this doesn’t bode well for content marketing. Yet, there is another way of looking at it and Mark remains, overall, rather optimistic. I think he is right. A large system like the Internet will almost always purge itself automatically. If the content is poor, users will leave eventually and that will force platforms and search engines to clean up their act. GenAI and the content shock: not so serious Indeed, Mark thinks that things will improve over time.