Post by account_disabled on Feb 27, 2024 8:02:09 GMT
The let's do some ads Let's cooperate, not negotiate Let's build organizations that change quickly, let's adapt instead of planning. Rabkin cited the incredible rise in popularity of the Instagram Stories format, which no one could have predicted maybe he exaggerated a bit in this statement, because it was predicted by the creator of Snapchat, which Facebook boldly copied. The impossibility of predicting also means the impossibility of planning. Because how can you plan if Instagram Stories have been used by million people within months? Instinctively, people want to plan, but this will not work in such a variable environment as the entire digital world.
In the classic, non-agile approach, individual stages from design to delivery take place one after the other and take place in different departments of the company. Rabkin, following agile solutions, suggests creating small teams that cooperate with each other, work very Job Function Email List closely on the product or own a piece of the product and decide for themselves whether it is ready. The department managed by Rabkin employs several thousand people divided into several hundred teams of people each. In each of them there are always several software engineers, a product manager, a product designer, a ux researcher, a data analyst and a marketer.
Rabkin's specific advice Reduce control if you manage a marketing department. Not every creation has to be perfectly suited to every place where it is displayed. Give more freedom to people in your team. Certain rules must be followed, e. g. regarding brand values, but give people freedom within these rules. Connection close cooperation of teams, e. g. to be able to quickly change creations based on data which is the result of traffic available in Google or Facebook advertising panels almost in real time. I recommend here an interesting presentation by Maciej Wróblewski and Karol Modzelewski How to create video ads that viewers watch until the end from.
In the classic, non-agile approach, individual stages from design to delivery take place one after the other and take place in different departments of the company. Rabkin, following agile solutions, suggests creating small teams that cooperate with each other, work very Job Function Email List closely on the product or own a piece of the product and decide for themselves whether it is ready. The department managed by Rabkin employs several thousand people divided into several hundred teams of people each. In each of them there are always several software engineers, a product manager, a product designer, a ux researcher, a data analyst and a marketer.
Rabkin's specific advice Reduce control if you manage a marketing department. Not every creation has to be perfectly suited to every place where it is displayed. Give more freedom to people in your team. Certain rules must be followed, e. g. regarding brand values, but give people freedom within these rules. Connection close cooperation of teams, e. g. to be able to quickly change creations based on data which is the result of traffic available in Google or Facebook advertising panels almost in real time. I recommend here an interesting presentation by Maciej Wróblewski and Karol Modzelewski How to create video ads that viewers watch until the end from.